I have 5+ years experience strategizing and creating digital content for various organizations.
🗓️ HERITAGE MONTH POSTS 🗓️
Through continued dedication to weekly heritage posts for each diverse month, I have been able to reach many communities and even got shared by Academy Award Nominated Director and Writer Ava DuVernay, Emmy Award Winning Talk Show Host Tamron Hall, Actor and Producer Danny Trejo, and many more high profile people!
🏳️🌈 PRIDE MONTH SERIES 🏳️🌈
I helped create a month long series for a progressive organization that preaches welcoming, affirming, and celebrating all people. Each week, I would share a carousel of quotes from members of the LGBTQIA+ allies community. What made me the most proud of this series was seeing high engagement across both Instagram and Facebook from individuals of all age groups and walks of life.
⭐ALUMNI SPOTLIGHT SERIES ⭐
One of the most successful series I created was the Alumni Spotlight Series for Fordham University, featuring alumni from all walks of life and professions who were excelling in their fields. We featured Broadway actors, acclaimed authors, Women's World Cup soccer players, and, of course, award winning musicians like Lana Del Rey. The series often went viral, with the Lana Del Rey spotlight surpassing 5,800 likes and reaching over 25,000 users.
⏪ DECADE SERIES ⏪
Each month, I would collect nostalgic images from archived yearbooks that featured the dynamic and diverse Fordham Alumni population. Each decade did incredibly well in terms of engagement. We received hundreds of likes and dozens of comments tagging friends in our pictures. The series also provided each decade's alumni an opportunity to reconnect with the University.
🎓 JUBILEE REUNION 🎓
The Fordham Jubilee Reunion required a lot of preparation and on-site photography and videography. Promotional materials included stories with FAQs, carousels with previous reunion imagery, and consistent attention to any inquiring DM’s or comments we received. The weekend of the reunion, I worked 12 hour days, capturing content of everything happening from Silver and Golden Reunions to the Family Picnic to the nighttime Gala.
🪩 EVENT STORIES 🪩
When managing an organization that hosts small and large scale events, it was integral to create and publish promotional materials for those events. I created dedicated highlighted stories titled “Events” for each organization and ensured information was posted in a timely manner and removed afterwards. This provided easy, accessible access to our events on both Instagram and Facebook. We received upwards of 500 link taps from promotional stories I created.
I know you didn’t ask for my opinion, but I’m going to tell you anyways:
So…social media was originally created as a platform to connect with our communities, wherever and whomever they are. After four years managing various accounts, and 15+ years online, I still view social media this way. While engagement, reach, and following are important - to me and the “algorithms” - when we prioritize connection, those numbers come naturally. Using this ethos, I created and implemented successful digital strategies that boosted post engagement by 10%, increased follower count by 25%, and quadrupled impressions and reach.